Powerful technology for the kitchen and household: SILVERCREST and Andre Agassi focus on high-tech and the human touch

Lidl’s kitchen and household brand SILVERCREST is launching internationally with a new, independent brand identity. As part of its realignment, SILVERCREST announces a partnership with former world number one tennis player, eight-time Grand Slam winner, and passionate amateur chef Andre Agassi, who will also be the face of the brand’s first advertising campaign. Under the […]